Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media. The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv ...
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Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media. The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv advertisements or announcements on how to plan our families, to conserve our energy, to reduce environmental pollution, to save our forests, etc...Now the time is ripe to make a state-of-the-art assessment of the field
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780761922063.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780761922063.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
