Este es el manual de la industria de las relaciones p???blicas. Bernays es una especie de gur???. Su gran golpe, el que le catapult??? a la fama en la d???cada de 1920, fue conseguir que las mujeres empezaran a fumar. En esa ???poca las mujeres no fumaban y ???l lanz??? campa???as masivas para Chesterfield. Conocemos las t???cnicas: modelos y estrellas de cine con cigarrillos en la boca y dem???s. Consigui??? un enorme ???xito y se convirti??? en una figura destacada y su libro en el aut???ntico manual. Publicista, ...
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Este es el manual de la industria de las relaciones p???blicas. Bernays es una especie de gur???. Su gran golpe, el que le catapult??? a la fama en la d???cada de 1920, fue conseguir que las mujeres empezaran a fumar. En esa ???poca las mujeres no fumaban y ???l lanz??? campa???as masivas para Chesterfield. Conocemos las t???cnicas: modelos y estrellas de cine con cigarrillos en la boca y dem???s. Consigui??? un enorme ???xito y se convirti??? en una figura destacada y su libro en el aut???ntico manual. Publicista, periodista e inventor de la teor???a de relaciones p???blicas, Edward Bernays (1892-1995), nac???o en Austria y era sobrino de Sigmund Freud. Siendo a???n ni???o, sus padres se establecen en Estados Unidos. Se licenci??? en Agricultura en la universidad de Cornell, pero su verdadera pasi???n era la comunicaci???n, donde desaroll??? su carrera en publicidad, periodismo y, finalmente, en las relaciones p???blicas. Bernays es considerado el "padre" de la profesi???n, ya que di??? el primer paso defini???ndola, resaltando la necesidad social de ???stas por ser escuchadas. En definitiva, las sociedades democr???ticas requer???an ser guiadas. La presente obra constituye la Biblia sobre la manipulac???on que, a jucio del autor, no debe ser entendida como negativa si los que la llevan a cabo buscan el bien com???n...
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Fine. Text in Spanish. Trade paperback (US). Glued binding. 186 p. Language: spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Text in Spanish. Trade paperback (US). Glued binding. 186 p. Language: spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Fine. Text in Spanish. Trade paperback (US). Glued binding. 186 p. Language: spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.