The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
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The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good. Used-Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre. ' Ex-library, but has been well cared for. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
