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Promotional Strategies and New Service Opportunities in Emerging Economies

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Promotional Strategies and New Service Opportunities in Emerging Economies - Nadda, Vipin (Editor), and Dadwal, Sumesh (Editor), and Rahimi, Roya (Editor)
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"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and marketing services"--

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Promotional Strategies and New Service Opportunities in Emerging Economies 2017, Business Science Reference

ISBN-13: 9781522522065

Hardcover