More than just another ""customer care"" book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. It focuses on a unique approach to managing the customer base - the importance of decision-making by managers, rather than sales and customer service staff. This updated edition gives examples of new technology for dealing with the customer base, examines the routes to reducing the costs of serving customers and identifies how to develop successful customer ...
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More than just another ""customer care"" book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. It focuses on a unique approach to managing the customer base - the importance of decision-making by managers, rather than sales and customer service staff. This updated edition gives examples of new technology for dealing with the customer base, examines the routes to reducing the costs of serving customers and identifies how to develop successful customer-supplier relationships.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749428259.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749428259.
