Profit Margins: The American Silent Cinema and the Marginalization of Advertising

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division. Read More

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $29.99 Title: Profit Margins by Jeremy Groskopf Publisher: Indiana University Press Print ISBN: 9780253059390, 0253059399 eText ISBN: 9780253059376 Edition: 2021 Format: PDF eBook	$29.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ