Content marketing amounts to more than 33% of marketing spend. It's the fuel for social media, inbound marketing and search engine optimization. It's the art of listening to readers' wants and needs. And it's the science of delivering your message to them in a compelling way. This book hopes to better define what to expect when you pay more for writing services. It's written for both buyers and sellers of writing services, and covers general writing, copywriting, tech writing and journalism. Hopefully it enlightens, ...
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Content marketing amounts to more than 33% of marketing spend. It's the fuel for social media, inbound marketing and search engine optimization. It's the art of listening to readers' wants and needs. And it's the science of delivering your message to them in a compelling way. This book hopes to better define what to expect when you pay more for writing services. It's written for both buyers and sellers of writing services, and covers general writing, copywriting, tech writing and journalism. Hopefully it enlightens, entertains and keeps you reading-while imbuing you with a better understanding of quality writing.
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