Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in the high-technology companies, very few executives understand how to conceive and shape successful product strategy. This book points the way to developing a successful product strategy.
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Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in the high-technology companies, very few executives understand how to conceive and shape successful product strategy. This book points the way to developing a successful product strategy.
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Seller's Description:
Hardback, Near Fine to Fine in a Fine Minus DJ, 7th printing; minor amount of bumping to top spine end of book, light wear and closed edge tear to top back edge (by spine end) of mylar protected DJ, no names or markings, 8vo., 284 pages.,
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Seller's Description:
Good in Good jacket. A little highlighting. Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in the high-technology companies, very few executives understand how to conceive and shape successful product strategy. This book points the way to developing a successful product strategy.
