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Product Innovation Through Knowledge Management and Social Media Strategies

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Product Innovation through Knowledge Management and Social Media Strategies - Goel, Alok Kumar (Editor), and Singhal, Puja (Editor)
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Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance ...

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Product Innovation through Knowledge Management and Social Media Strategies 2015, Idea Group,U.S., Harrisburg, PA

ISBN-13: 9781466696075

Hardcover