A weekly newsletter, in email or print, is an important component of effective marketing and branding. Ignoring them can restrict brands from growth. About 90% of the larger companies that consult with me on their newsletters get SUPER STRESSED about the visual layout of their newsletter. That's because many marketers forget that in a newsletter, there's the art of writing and the art of selling. To write a great newsletter, you have to know how to combine both. If you keep hard-selling people all the time, your ...
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A weekly newsletter, in email or print, is an important component of effective marketing and branding. Ignoring them can restrict brands from growth. About 90% of the larger companies that consult with me on their newsletters get SUPER STRESSED about the visual layout of their newsletter. That's because many marketers forget that in a newsletter, there's the art of writing and the art of selling. To write a great newsletter, you have to know how to combine both. If you keep hard-selling people all the time, your newsletter will either get trashed or unsubscribed too quickly. It has to serve some inherent value to stay around for a long time! "Value" can mean many things: Entertainment value (a newsletter they signup for entertainment). Educational value (a newsletter they signup to for learning something). Notification value (a newsletter they signup to for hearing about events, or deals, or news). Preferably your newsletter does all of the above over time. This is a great way to ensure people look forward to your newsletter, and will follow you (or your business) on any medium. Whether you're building a mailing list, want to grow an existing one, or simply want to raise your email game, PRINT AND EMAIL NEWSLETTER TEMPLATES THAT WORK is bite-sized into chapters to help you produce a professional and profitable newsletter that your subscribers will love to read.
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