Discussing concepts and issues such as relationship marketing, legal and ethical issues, green marketing, technology, and total quality management, this fourth edition represents a revision of this research-based text.
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Discussing concepts and issues such as relationship marketing, legal and ethical issues, green marketing, technology, and total quality management, this fourth edition represents a revision of this research-based text.
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Seller's Description:
Very Good. No Jacket. Textbook. 8vo-over 7¾"-9¾" Tall. 815 pages. Gloss boards show no wear. Complimentary copy printed on front, prior owner embossment on title page. Pages are clean, no markings in text, binding is sound.
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Seller's Description:
New. 8.5" x 11" In original shrink wrap. This is a standard college textbook on marketing. The highlight of this text is a seven-part case study on the travails of the Harley-Davidson motorcycle manufacturer. The cover features a wraparound photo of a couple riding a motorcycle, as well as a notation that software is included; as this book is still in its original shrink wrap, we have no idea what this software is, or even if it is in fact included.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
