This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this ...
Read More
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
Read Less
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $5.10, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2013 by Palgrave.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $6.16, very good condition, Sold by HR1Books rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $8.35, very good condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $8.40, very good condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $8.68, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2013 by Palgrave.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2013 by Palgrave.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780230392700.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $41.42, like new condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $42.24, new condition, Sold by HR1Books rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $50.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Red Globe Press.
