An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book ...
Read More
An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Principles and Methods of Social Research is noted for its: * emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the proper methodological approach; * use of the laboratory experiment as a point of reference for describing and evaluating field experiments, correlational designs, quasi-experiments, and survey designs; and * unique chapter on the ethics of social research including the power a researcher wields and tips on how to use it responsibly. Highlights of the thoroughly expanded and updated edition include: * new chapters on meta-analysis and social cognition methods; * the latest on experimental operations and procedures, such as implicit measures, simulations, and Internet experiments; * expanded coverage of conducting experiments outside of the lab, including conducting experiments on the Web and on applied evaluation research methods, including efficacy and effectiveness research. Intended as a text for upper-level and graduate courses in research methods in social psychology, the social sciences, communications, and public health research. No previous methods courses are required.
Read Less
Add this copy of Principles and Methods of Social Research to cart. $10.90, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Principles and Methods of Social Research to cart. $19.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2001 by Psychology Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Principles and Methods of Social Research to cart. $37.00, like new condition, Sold by Intl_Book_Project rated 4.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2001 by Psychology Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Like New. Size: 6x1x10; Book is in mint condition! Book has previous owner's name on title page, however all other pages are unmarked and crisp. Book cover also has no shelf-wear visible. 100% of proceeds go towards promoting literacy in under-served areas of the world!
Add this copy of Principles and Methods of Social Research to cart. $39.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Principles and Methods of Social Research to cart. $87.80, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Principles and Methods of Social Research to cart. $116.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Principles and Methods of Social Research to cart. $148.01, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Psychology Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
