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Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

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Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation - Holden, Reed K, and Mukherjee, Jeet
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"With inflation raging, businesses must raise prices, but there's a problem: how to do it wisely, without losing customers. [This book] shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. [It] also helps business and product leaders recognize the market value of what they sell to customers, and how to price accordingly"--

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Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation 2022, Wiley

ISBN-13: 9781119910183

2nd edition

Hardcover