Precision Journalism introduces professional journalists and students to quantitative research methods essential to their work. It is a comprehensive and accessible guide to news gathering techniques such as public opinion polling and content analysis. Step-by-step, the elements and procedures of social research are clearly and concisely described. This practical volume is an ideal text supplement for journalism courses and an easy-to-use reference tool for working journalists.
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Precision Journalism introduces professional journalists and students to quantitative research methods essential to their work. It is a comprehensive and accessible guide to news gathering techniques such as public opinion polling and content analysis. Step-by-step, the elements and procedures of social research are clearly and concisely described. This practical volume is an ideal text supplement for journalism courses and an easy-to-use reference tool for working journalists.
Read Less
