Effective, powerful written communication skills are vital in business. Increasingly business people are writing both screen and paper based communications themselves rather than delegating to specialists. However, the actual craft of writing is only half the story. The other half is knowing how to approach the exercise to begin with - how to structure your message, how to understand your audience, and how to marry the two. To get that wrong is expensive, time-consuming and professionally embarrassing. Yet millions are ...
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Effective, powerful written communication skills are vital in business. Increasingly business people are writing both screen and paper based communications themselves rather than delegating to specialists. However, the actual craft of writing is only half the story. The other half is knowing how to approach the exercise to begin with - how to structure your message, how to understand your audience, and how to marry the two. To get that wrong is expensive, time-consuming and professionally embarrassing. Yet millions are wasted every year on business communications that don't work, because the approach to the exercise - rather that the writing or design - is wrong. Powerwriting is the first book on business writing to give readers the tools they need to approach business writing properly. It teaches you the most critical part of the process - how to think before you write, and get your message to work for the audience you need to address. Then it shows you how to write that message so it gets the results you want, every time.
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Add this copy of Powerwriting: the Hidden Skills You Need to Transform to cart. $0.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2002 by Prentice-Hall.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Powerwriting: the Hidden Skills You Need to Transform to cart. $54.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Prentice Hall.
