Bringing together legal strategy, psychology, and persuasion theory, this book offers a fresh approach to trial preparation, one that focuses on how jurors think. Ritter demonstrates how lawyers can turn jurors from neutral finders of fact into advocates for their client's side. Whether a lawyer tries a few cases or many, and whether these cases are large or small, this book provides a trial-tested framework for building a stronger, more persuasive case.
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Bringing together legal strategy, psychology, and persuasion theory, this book offers a fresh approach to trial preparation, one that focuses on how jurors think. Ritter demonstrates how lawyers can turn jurors from neutral finders of fact into advocates for their client's side. Whether a lawyer tries a few cases or many, and whether these cases are large or small, this book provides a trial-tested framework for building a stronger, more persuasive case.
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