A must-read for political candidates and anyone considering running for public office, Power of the Campaign Pyramid, offers a proven step-by-step process for winning elections at the local and statewide level. In this one-of-a-kind new release, campaign consultants Wallace and McCall distill years of hard-won experience into a clear, concise, common-sense prescription for running an efficient, effective campaign and winning elections. With real-world examples, they explain how to identify and connect with the most ...
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A must-read for political candidates and anyone considering running for public office, Power of the Campaign Pyramid, offers a proven step-by-step process for winning elections at the local and statewide level. In this one-of-a-kind new release, campaign consultants Wallace and McCall distill years of hard-won experience into a clear, concise, common-sense prescription for running an efficient, effective campaign and winning elections. With real-world examples, they explain how to identify and connect with the most important segment of voters, how to optimize the use of social media, and how to build and lead a winning campaign team. Throughout the book, the authors advocate for running a campaign based on honesty, fairness, facts, and integrity, a timely and welcome rejoinder to politics as usual.
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