For anyone starting or thinking of starting a small business, this book is an invaluable tool for developing creative ideas into a practical marketing strategy. Sussman, a well-known marketing and publicity expert, explains his techniques for successful promotion and public relations in a readable, step-by-step guide. A winning entrepreneur must not only understand the value of his or her ideas, but also how to find and develop the right market for those ideas. From working with the media, to promoting business and ...
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For anyone starting or thinking of starting a small business, this book is an invaluable tool for developing creative ideas into a practical marketing strategy. Sussman, a well-known marketing and publicity expert, explains his techniques for successful promotion and public relations in a readable, step-by-step guide. A winning entrepreneur must not only understand the value of his or her ideas, but also how to find and develop the right market for those ideas. From working with the media, to promoting business and organizing promotional events, this book outlines a detailed, focused plan of action that will be an indispensable aid to any small business owner or entrepreneur. Detailed success stories from a broad range of small businesses help illustrate the practical techniques in this book.
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Add this copy of Power Promoting: How to Market Your Business to the Top to cart. $9.19, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1997 by Wiley.
Add this copy of Power Promoting: How to Market Your Business to the Top to cart. $9.19, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by Wiley.
Add this copy of Power Promoting: How to Market Your Business to the Top to cart. $36.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by John Wiley & Sons Inc.
