Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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Seller's Description:
Very Good. Irish Literary Studies Series No. 26. Series: Irish Literacy Studies Series. Num Pages: 400 pages. BIC Classification: DSB. Category: (G) General (US: Trade). Dimension: 220 x 148 x 25. Weight in Grams: 490. Good clean copy in fine dustwrapper with minor shelf wear. 1987. Hardcover.....We ship daily from our Bookshop.
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Seller's Description:
Fine. Trade paperback (US). Sewn binding. 400 p. Irish Literacy Studies, 26. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Trade paperback (US). Sewn binding. 400 p. Irish Literacy Studies, 26. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Very Good. First edition. Very good plus. Name and date inside front panel. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information.
