"Populuxe" - populism, popularity and luxury is the word coined by the author to express the atmosphere of American society during the decade 1954-1964. The book examines the new luxury products created at this time and the lifestyle they represent, so giving a tour of this era when the United States had a booming economy and was virtually unchallenged as a world power. It discusses the new world of mass suburbia where there was always a hope of being able to move up the ladder to something better and looks at the many new ...
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"Populuxe" - populism, popularity and luxury is the word coined by the author to express the atmosphere of American society during the decade 1954-1964. The book examines the new luxury products created at this time and the lifestyle they represent, so giving a tour of this era when the United States had a booming economy and was virtually unchallenged as a world power. It discusses the new world of mass suburbia where there was always a hope of being able to move up the ladder to something better and looks at the many new things there were to buy such as electric lawn mowers, washing machines, a charcoal grill and televisions. This was the push-button age when the flick of a finger promised the end of domestic drudgery and was also described as the Jet Age when cars sprout ed tail-fins.
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Hine does an excellent job of showing how Americans during the 1950s and early 1960s surrounded themselves with an idealized culture. The book is full of images from these golden years and Hine examines the way various objects and behaviors reflected larger cultural and national ideologies. A must-read for anyone interested in material culture or the Cold War society in America.