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Poor Richard's Internet Marketing and Promotions

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Poor Richard's Internet Marketing and Promotions - Calishain, Tara, and Kent, Peter
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This guide offers commonsense advice on how to market and promote on the Internet. It contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in e-mail, and more. It explains such sales techniques as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. 30 screen shots.

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Poor Richard's Internet Marketing and Promotions 2002, Top Floor Publishing

ISBN-13: 9781930082007

2nd Revised edition

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