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Political Polling: Strategic Information in Campaigns

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Political Polling: Strategic Information in Campaigns - Stonecash, Jeffrey M, Professor
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Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections.

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Political Polling: Strategic Information in Campaigns 2003, Rowman & Littlefield Publishers

ISBN-13: 9780742525535

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