This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in ...
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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and howthey took current understandings of political marketing and branding in new directions.
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Add this copy of Political Marketing in the 2016 U.S. Presidential to cart. $66.40, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Palgrave MacMillan.
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New. No dust jacket. Trade paperback (US). Glued binding. 122 p. Contains: Unspecified, Illustrations, black & white. Palgrave Studies in Political Marketing and Management.
Add this copy of Political Marketing in the 2016 U.S. Presidential to cart. $65.35, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Palgrave MacMillan.
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Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 122 p. Contains: Unspecified, Illustrations, black & white. Palgrave Studies in Political Marketing and Management.
Add this copy of Political Marketing in the 2016 U.S. Presidential to cart. $65.35, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Palgrave MacMillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Print on demand Sewn binding. Cloth over boards. 122 p. Contains: Unspecified, Illustrations, black & white. Palgrave Studies in Political Marketing and Management.
Add this copy of Political Marketing in the 2016 U.S. Presidential to cart. $91.26, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Palgrave Macmillan.
