The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign communication. Providing a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns, the updated eighth edition adds an exploration of the primaries, the conventions, and the debates of the tumultuous 2016 election. The update covers key issues including candidate surfacing, the changing role of advertising, social media, ...
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The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign communication. Providing a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns, the updated eighth edition adds an exploration of the primaries, the conventions, and the debates of the tumultuous 2016 election. The update covers key issues including candidate surfacing, the changing role of advertising, social media, journalism and fake news, and issues of gender. With concepts like "fake news" and "alternative facts," the 2016 campaign brought students of political campaign communication into uncharted territory. This updated eighth edition of a much loved text provides an essential overview of the 2016 presidential campaign that no course should be without.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Communication, Media, and Politics . Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Fine. Communication, Media, and Politics . Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
