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Political Advertising in Western Democracies: Parties and Candidates on Television

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Political Advertising in Western Democracies: Parties and Candidates on Television - Kaid, and Holtz-Bacha, Christina, Dr.
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In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and ...

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Political Advertising in Western Democracies: Parties and Candidates on Television 1994, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803953529

Trade paperback

Political Advertising in Western Democracies: Parties and Candidates on Television 1994, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803953512

Hardcover