This pocket-size, user-friendly marketing sourcebook has all the basics taughtin business school: all marketing functions, hundreds of key terms, how to build effective marketing plans, and practical tools, charts, and forms adaptable to nearly every business situation.
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This pocket-size, user-friendly marketing sourcebook has all the basics taughtin business school: all marketing functions, hundreds of key terms, how to build effective marketing plans, and practical tools, charts, and forms adaptable to nearly every business situation.
Read Less
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
