With global brands like Nike. Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. Experimental illustration equips the professional designer and student with the tools, both traditional and high-tech, to do this. The book tracks how illustration as personal work can evolve into a fully fledged commercial concern, identifying the different themes and contexts of the work featured. New ...
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With global brands like Nike. Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. Experimental illustration equips the professional designer and student with the tools, both traditional and high-tech, to do this. The book tracks how illustration as personal work can evolve into a fully fledged commercial concern, identifying the different themes and contexts of the work featured. New technologies and techniques are changing the face of the craft, and the book deals with the processes by which the professional designer can turn them to advantage. A diverse selection of illustration is showcased, with detailed process notes--from self-generated and independent projects. editorial, advertising campaigns and large-scale projects. Interviews with top international talent and commissioning editors offer further insight into how to succeed in this area.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9782880467548.