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Pharmaceutical Markeing: Strategy and Cases

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Pharmaceutical Markeing: Strategy and Cases - Smith, Mickey C
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In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies.

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Pharmaceutical Markeing: Strategy and Cases 1991, CRC Press, Oxford

ISBN-13: 9780866568616

Hardcover