"Persuasive is a professional memoir that foregrounds 40 lessons in communications for practitioners and students as well as general readers, based on the author's wide-ranging and high-profile experience, including substantial work on President Barack Obama's campaigns (Illinois Senate, presidential in 2008, and re-election in 2012) as well as two administration appointments (Director of Public Affairs in Obama's first term and Deputy Assistant Secretary for External Affairs, Administration for Children & Families, U.S. ...
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"Persuasive is a professional memoir that foregrounds 40 lessons in communications for practitioners and students as well as general readers, based on the author's wide-ranging and high-profile experience, including substantial work on President Barack Obama's campaigns (Illinois Senate, presidential in 2008, and re-election in 2012) as well as two administration appointments (Director of Public Affairs in Obama's first term and Deputy Assistant Secretary for External Affairs, Administration for Children & Families, U.S. Department of Health and Human Services, in his second term. Organized into six sections, the book introduces the Persuasion Matrix, a model for planning communication campaigns. Persuasion theory and research is woven throughout the accessible professional communication narratives. This highly engaging and concisely written book will interest communications professionals across all sectors and many fields"--
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Add this copy of Persuasive: 40 Lessons in Communicating for the Common to cart. $26.99, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Georgetown University Press.
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New. Sewn binding. Cloth over boards. 192 p. Contains: Tables, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Sewn binding. Cloth over boards. 192 p. Contains: Tables, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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