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Persuasion: Messages, Receivers, and Contexts

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Persuasion: Messages, Receivers, and Contexts - Rogers, William
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Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are als...

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Persuasion: Messages, Receivers, and Contexts 2006, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742536746

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