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Perspectives in Marketing, Innovation and Strategy - Kotler, Philip (Editor), and Roy, Subhadip (Editor), and Chakrabarti, Satyajit (Editor)
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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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Perspectives in Marketing, Innovation and Strategy 2023, Routledge Chapman & Hall, Oxford

ISBN-13: 9781032360898

Hardcover