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Personal Branding in the Knowledge Economy: The Inter-Relationship Between Corporate and Employee Brands

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands - Kucharska, Wioleta
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands 2024, Routledge, Oxford

ISBN-13: 9781032013381

Trade paperback

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands 2022, Routledge, Oxford

ISBN-13: 9781032013367

Hardcover