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Personal Brand Creation in the Digital Age: Theory, Research and Practice

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Personal Brand Creation in the Digital Age: Theory, Research and Practice - Grzesiak, Mateusz
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Explains the media evolution from a business and marketing perspective Provides a history of personal branding Explores the differences between traditional branding versus e-branding

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Personal Brand Creation in the Digital Age: Theory, Research and Practice 2018, Palgrave Pivot, Cham

ISBN-13: 9783319696966

2018 edition

Hardcover
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