A pioneer in the commericalization of religion, Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America, uniting local religious revivals into a national movement before there was a nation. Here, Lambert focuses not so much on Whitefield's oratorical skills as on the marketing techniques he borrowed from his contemporaries in the commerical world. 10 halftone illustrations.
Read More
A pioneer in the commericalization of religion, Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America, uniting local religious revivals into a national movement before there was a nation. Here, Lambert focuses not so much on Whitefield's oratorical skills as on the marketing techniques he borrowed from his contemporaries in the commerical world. 10 halftone illustrations.
Read Less
