For introductory courses in business. A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment ...
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For introductory courses in business. A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what's important: developing the skills today's business leaders are looking for. Extend learning beyond the classroom Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. It lets students read, highlight, and take notes all in one place. The mobile app lets students learn on the go, offline or online. Creating a course allows you to schedule readings, view reading analytics, and share your own notes with students, motivating them to keep reading, and keep learning. Learn more about Pearson eText.
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