Providing designers and clients with a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference is written by a leading authority on design management. It shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance. It also shows how to manage design within design firms and corporations.
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Providing designers and clients with a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference is written by a leading authority on design management. It shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance. It also shows how to manage design within design firms and corporations.
Read Less
