Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, ...
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Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
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Add this copy of Packaging Baseball: How Marketing Embellishes the to cart. $36.98, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2012 by McFarland & Co Inc.
Add this copy of Packaging Baseball: How Marketing Embellishes the to cart. $40.30, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by McFarland & Co Inc.
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New. Trade paperback (US). Contains: Halftones, black & white. Includes: halftones, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Packaging Baseball: How Marketing Embellishes the to cart. $48.20, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by McFarland & Co Inc.
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Seller's Description:
Fine. Trade paperback (US). Contains: Halftones, black & white. Includes: halftones, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Packaging Baseball: How Marketing Embellishes the to cart. $54.57, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2012 by McFarland & Co Inc.
Add this copy of Packaging Baseball: How Marketing Embellishes the to cart. $19.00, good condition, Sold by Conover Books rated 4.0 out of 5 stars, ships from Martinsville, VA, UNITED STATES, published 2012 by McFarland.
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Good. 1st Printing. 8vo-over 7¾-9¾" tall. pp. 206. Minor edge and corner wear; lightly scuffed and scratched; spine is gently creased; some light shelf wear; ex-library with the usual library markings; overall a nice used copy! Full-color pictorial wrapper with white lettering. 206 historical and informative pages! "Much more than a game occurring between the white lines in a ballpark, today's Major League Baseball also exists in the media, bobblehead giveaways, and mobile device apps. Issues of globalization, race and ethnicity, nationality, legacy making, and marketing are essential to understanding the complex and global product that MLB has become. This work examines the modern realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways to the ballpark atmosphere, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing Major League Baseball as a global game. As shown here, the fan, corporation, player, media, owner, and team combine to create the experience of Major League Baseball as both an entertainment event and a money-making machine....."
Add this copy of Packaging Baseball: How Marketing Embellishes the to cart. $44.22, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by McFarland & Co Inc.
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Seller's Description:
Fine. Trade paperback (US). Contains: Halftones, black & white. Includes: halftones, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
