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PR Power: Inside Secrets from the World of Spin - Barry, Amanda, and Branson, Richard, Sir (Foreword by), and Storey, David (Preface by)
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Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house ...

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PR Power: Inside Secrets from the World of Spin 2002, Virgin Publishing, London

ISBN-13: 9780753506523

Trade paperback