First the press became the media, and now the media have become the Imperial Media--or have they? In this timely and comprehensive analysis, Michael Robinson and Margaret Sheehan examine how the news media behaved (or misbehaved) in covering the 1980 presidential campaign. Using the media's own traditional standards as a guide, Robinson and Sheehan measure the level of objectivity, fairness, seriousness, and criticism displayed by CBS News and United Press International between January and December of 1980. Drawing on ...
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First the press became the media, and now the media have become the Imperial Media--or have they? In this timely and comprehensive analysis, Michael Robinson and Margaret Sheehan examine how the news media behaved (or misbehaved) in covering the 1980 presidential campaign. Using the media's own traditional standards as a guide, Robinson and Sheehan measure the level of objectivity, fairness, seriousness, and criticism displayed by CBS News and United Press International between January and December of 1980. Drawing on statistical analyses of almost 6,000 news stories and dozens of interviews with writers and reporters, the authors reach convincing and sometimes surprising conclusions. They demonstrate, for example, that both CBS and UPI strictly avoided subjective assessments of the candidates and their positions on the issues. Both gave the major parties remarkably equal access. But the media seem to give more negative coverage to front-runners, treating serious challengers less harshly. Perhaps the most surprising finding is that networks were not more superficial than print; CBS attended to the issues at least as often as UPI. Robinson and Sheehan find television coverage more subjective, more volatile, and substantially more negative than traditional print. But CBS behaved neither imperially nor irresponsibly in Campaign '80. The networks did, however, emulate the more highly charged journalism of the eastern elite print press. By blending the quantitative techniques of social science and the tools of Washington-based journalism, Robinson and Sheehan have produced a book that will be essential reading for students and practitioners of politics, public opinion research, journalism, and communications. Lively and readable, it should also appeal to anyone interested in the role of the news media in contemporary politics.
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Seller's Description:
Very good. 332 p. Audience: College/higher education; Professional and scholarly. Nice VG+ copy with light shelf wear. Book is clean and crisp with no markings. Small corner crease on the back cover.
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Seller's Description:
Near Fine in Near Fine dust jacket. Illustrated with charts and graphs. The dust jacket is protected by a Brodart mylar cover and is not clipped. Not an ex-library copy. Not an ex-library copy. Most books shipped within 24 hours. All books mailed with delivery confirmation in a heavy cardboard box. Near fine condition in near fine dust jacket. This was a working copy for someone in the publishing industry. Pagination notes are carefully written in pencil. Nothing affecting the text. Perhaps a typesetting, or editor's copy or maybe a reading copy for recording copy as a couple of the notes state simply "Beep" or "Beep 2" The dust jacket has a small amount of curling at the base of the spine panel. Selling Used and Rare books on line since April 1998 and from our bookstore in the heart of the Bluegrass since 1984.; Charts and graphs; 8vo.; 332 pages.
