Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus --this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduces each of the major research methodologies used by social psychologists -- Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research -- and details it's use in real-life studies. Explores, in detail, the eight most heavily researched areas of the ...
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Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus --this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduces each of the major research methodologies used by social psychologists -- Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research -- and details it's use in real-life studies. Explores, in detail, the eight most heavily researched areas of the field Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.
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