"The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In fact, the book claims that there is no reputation outside of the relationship and, as a result, public relations as a relationship management function is actually the reputation managing function! Armed with this knowledge, future ...
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"The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In fact, the book claims that there is no reputation outside of the relationship and, as a result, public relations as a relationship management function is actually the reputation managing function! Armed with this knowledge, future managers will be able to rely on strategic public relations to build and maintain reputations no matter what kind of organizations they lead - corporate reputations, non-profit reputations, and government reputations"--
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Seller's Description:
New. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
