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Organizational Listening for Strategic Communication: Building Theory and Practice

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Organizational Listening for Strategic Communication: Building Theory and Practice - Place, Katie R (Editor)
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"Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and ...

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Organizational Listening for Strategic Communication: Building Theory and Practice 2023, Taylor & Francis Group, Oxford

ISBN-13: 9781032227153

Hardcover