This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer - Kari Regan, Vice President, Database Marketing Services, The Reader s Digest Association This informative book looks at the long-term impact of database marketing techniques on the ...
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This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer - Kari Regan, Vice President, Database Marketing Services, The Reader s Digest Association This informative book looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. The book helps students gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers.
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Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $9.36, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by Sage Publications, Inc.
Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $9.36, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by Sage Publications, Inc.
Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $9.36, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Sage Publications, Inc.
Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by SAGE Publications, Inc.
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Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $19.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2002 by Sage Publications, Inc.
Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $19.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2002 by Sage Publications, Inc.
Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $38.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by SAGE Publications, Inc.
