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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media - Phillips, David, and Young, Philip, Dr.
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This title aims to bridge the gap between action and analysis for public relations and the Internet. Endorsed and supported by the Institute of Public Relations, Online Public Relations covers up-to-date research and gives practical advice on every aspect of successful online public relations.

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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media 2009, Kogan Page, London

ISBN-13: 9780749449681

2nd edition

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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media 2001, Kogan Page Ltd, London

ISBN-13: 9780749435103

Trade paperback