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One Hundred Thirteen Million Markets of One: How the New Economic Order Can Remake the American Economy

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One Hundred Thirteen Million Markets of One: How the New Economic Order Can Remake the American Economy - Norton, Chris, and Honeywill, Ross
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The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending--the engine that drives the American economy--comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New Economic Order, as their spending ...

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One Hundred Thirteen Million Markets of One: How the New Economic Order Can Remake the American Economy 2012, Fingerprints Strategies

ISBN-13: 9780985913403

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