This book has been the bible for aspiring copywriters for twenty years. This new edition carries that tradition forward. The written word has always been powerful ... and today it is more powerful than ever in new forms that weren't imagined just fifteen years ago. For anyone interested in the power of the written word, this is your book. It shows how to harness that power in all its various forms, from traditional print to the newer electronic and social media. It provides and discusses the key concepts driving powerful ...
Read More
This book has been the bible for aspiring copywriters for twenty years. This new edition carries that tradition forward. The written word has always been powerful ... and today it is more powerful than ever in new forms that weren't imagined just fifteen years ago. For anyone interested in the power of the written word, this is your book. It shows how to harness that power in all its various forms, from traditional print to the newer electronic and social media. It provides and discusses the key concepts driving powerful advertising and sell copy and shows how to apply those concepts in the everyday world of advertising, marketing, and sales.
Read Less
Add this copy of On the Art of Writing Copy (4th Edition): the Best of to cart. $17.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Racom Communications.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of On the Art of Writing Copy (4th Edition): the Best of to cart. $81.00, very good condition, Sold by Satellite Books rated 5.0 out of 5 stars, ships from Burlington, VT, UNITED STATES, published 2011 by Racom Communications.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Size: 11x8x1; Softcover. Very Good+. Free of any markings and no writings inside. For any additional information or pictures, please inquire.
Add this copy of On the Art of Writing Copy (4th Edition): the Best of to cart. $17.00, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Racom Communications.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of On the Art of Writing Copy (4th Edition): the Best of to cart. $48.36, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by Racom Communications.
