The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage of the visibility and prestige of the Olympic Games. This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering the history and evolution of the Games and modern marketing strategies used by ...
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The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage of the visibility and prestige of the Olympic Games. This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering the history and evolution of the Games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity issues. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events of our time.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 172 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 172 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 172 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 172 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.