Why do humans engage in risky and/or uncomfortable behaviors, such as smoking cigarettes and wearing high heel shoes? And why do we constantly seek meaning for our existence? Author Marcello Danesi tells us the discipline to study the human quest for understanding is called semiotics. Here Danesi demonstrates semiotics via a fascinating fictional scenario.
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Why do humans engage in risky and/or uncomfortable behaviors, such as smoking cigarettes and wearing high heel shoes? And why do we constantly seek meaning for our existence? Author Marcello Danesi tells us the discipline to study the human quest for understanding is called semiotics. Here Danesi demonstrates semiotics via a fascinating fictional scenario.
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