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Obliquity: Why Our Goals are Best Achieved Indirectly

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Obliquity: Why Our Goals Are Best Achieved Indirectly - Kay, John
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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town ...

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Obliquity: Why Our Goals Are Best Achieved Indirectly 2012, Penguin Books

ISBN-13: 9780143120551

Trade paperback

Obliquity: Why Our Goals Are Best Achieved Indirectly 2011, Penguin Press, New York, NY

ISBN-13: 9781594202780

Hardcover

Obliquity: Why our goals are best achieved indirectly 2011, Profile Books Ltd, London

ISBN-13: 9781846682896

Main

Mass-market paperback

Obliquity: Why our goals are best achieved indirectly 2010, Profile Books Ltd, London

ISBN-13: 9781846682889

Main

Hardcover